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- By Jake Boyle
- 03 Oct 2026
Secretary of State Rubio confirmed on Friday that every trade discussion with Canadian authorities had been suspended following Canadian authorities reposted on social media a five-minute excerpt of a 1987 address by President Reagan denouncing tariffs that appeared to trigger Donald Trump's anger.
The leader of Ontario, Doug Ford, whose administration ran the Reagan ad in American markets this week, posted on social media that the both countries are "more powerful united", while President Trump added his own string of social media posts promoting the supposed advantages of tariffs.
"Canada and the United States are friends, partners and friends. President Ronald Reagan knew that we are better united," the Ontario premier stated with the Reagan video. "God bless Canada and God bless the United States."
The breakdown in relations reportedly stems from a 60-second TV commercial including Reagan's radio address declaring that "tariffs harm all US workers"
Trump reacted on his social platform without proof that Canada had in some way run a "deceptive" and "fake" commercial, and declared that "all trade negotiations with our northern neighbor are officially ended"
Secretary Rubio, the secretary of state, on Friday informed journalists that Ford had aired commercials in the US which "took Reagan's statements incorrectly," adding that the Reagan organization had criticized the campaign, too
The Foundation stated recently that the Ontario government's commercial "distorts" Reagan's speech, without elaborating how
Ford's office answered by resharing the longer, five-minute excerpt, and said that the commercial uses "an unedited excerpt from a Reagan public addresses, which is available through public domain"
Democratic lawmakers on the House ways and means committee jumped in to support the Canadian commercial
"This is the ad that drove Trump to cancel all negotiations with Canada," the panel shared online
The conflict comes as each country face significant dates in the next few weeks
Chris Sands, the director of the Center for Canadian Studies at Johns Hopkins School, indicated the failure in negotiations merely formalizes a unproductive process
"Can we stop trade talks? Yes, you can end talks about steel, aluminum, power, all of it," he said
Sands noted the contradiction of Trump citing his predecessor while undoing his trade legacy
"Reagan loved the nation – he believed in open markets. Perhaps President Trump believes that, but it's not what he's selling today"
Washington implemented 25 percent duties on goods from Canada this spring, leading to countermeasures from Canada before the administration increased tariffs to 35 percent in August
Ontario, reliant on cross-border manufacturing and automotive commerce, has been particularly impacted
The breakdown finally leaves Carney navigating internal challenges with a minority government
"Carney is attempting to maintain every region together," Sands commented
Maya Chen is a tech journalist and lifestyle blogger with over a decade of experience covering digital trends and cultural shifts.